Lawn Pride
‍Campaign Landing Pages

Lawn Pride needed a scalable way to support paid media campaigns across a wide network of dealers. Each dealer required a landing page that felt locally relevant, while still maintaining brand consistency at a national level. The challenge was to create a system that could balance both needs without introducing unnecessary complexity or increasing production time.

In addition to brand alignment, there was a need for flexibility. Dealers needed to promote their own services, offers, and contact information, which meant the landing pages had to support both shared and variable content. At the same time, the solution needed to be efficient enough to roll out across multiple markets and adaptable for ongoing campaign testing.

This project was not just about designing a single page, but about creating a repeatable framework that could support experimentation. The goal was to develop multiple landing page variants that could be tested and optimized over time, helping improve performance across paid media efforts while still being easy for dealers to adopt and use.

I was responsible for designing three distinct landing page variants that aligned with Lawn Pride’s brand guidelines while introducing thoughtful variations for testing. Each concept explored different approaches to layout, hierarchy, and content presentation, allowing the team to evaluate which structure performed best across campaigns.

To support dealer customization, I helped define a modular content approach that separated shared brand elements from localized content. This allowed dealers to easily update key details such as their address, phone number, services offered, and promotional coupons, without disrupting the overall design. The goal was to make personalization simple while preserving a consistent user experience.

Throughout the process, I collaborated closely with project managers, account managers, and a developer to ensure the solution worked from both a design and implementation standpoint. This included aligning on requirements, refining how variable content would be managed, and ensuring the final templates were practical to build and scale across the platform.